Perfect Timing for Hosting a TikTok Views Event to Maximize Engagement

Audience deciding when to host viewing event demographics like age location, and interests. Look at your TikTok analytics to see when your followers are most active on the app. You may notice higher engagement during certain days of the week or times of the day. For example, if your audience is primarily school-age, weekday afternoons and early evenings could be prime times. Suppose you have many followers in a different time zone; factor that in, too.

Align with your content theme

The theme and style of your content can also influence when to host a viewing event. If your niche is related to a particular season, holiday, or current event, times your views event to align with that. For instance, if you post a lot of summer fashion content, hosting a views event for your “Top 10 Summer Outfit Ideas” video in May or June would make sense. If you create humorous skits, you might tie an event to April fool’s Day or host it on a Friday or Saturday night when people are looking for entertainment.

Check the tiktok calendar

TikTok regularly highlights special occasions, holidays, hashtag challenges and trending topics on its platform. Keep an eye on what’s coming up on TikTok’s content calendar and see if you can plan a views event that ties into something already getting buzz. Hosting an event around a trending hashtag or participating in a popular challenge can expose your video to a broader audience. You can often find this information by checking the Discover page, TikTok’s newsroom blog, or social media industry news sites get redirected here.

Coordinate with other promotions

Consider how a views event might tie into other initiatives you have going on. If you’re running a contest or giveaway, watch the Views event video to earn bonus entries. If you’ve just launched a new product or service, host a views event that offers an exclusive discount code to those who tune in. You could even make the views event video shippable by tagging products. Look for ways to coordinate promotions for maximum effect.

Go live

Once you’ve determined the best time for your views event, consider going live on TikTok and posting the main video you want. This will allow you to engage with your audience in real-time, answer questions, and build excitement. You can direct people to watch your views event video during the live stream. Just announce your live stream in advance so people know when to join.

Finally, make sure you’re posting your views event video at the optimal time for your audience based on the insights you’ve gathered. Choose a thumbnail that communicates the theme of your event. Write a compelling title and caption that grabs attention and includes a solid call to action, directing people to watch and engage with the video. Add relevant hashtags to make your video more discoverable.